CraftCulture Craft Beer Festival

Tasks: branding, positioning, naming, slogan developing, brand identity development and advertising campaign developing

Solution:

Naming: CraftCulture.

The idea is based on the culture development of high quality beer consumption.

We used the symbols of beer culture: bottle and beer opener.

Positioning: Dnepr Beer Fest

We paid special attention to the location and direction of the event.

Slogan: Eat, drink, dance!

A place for families, friends, partners and those who value communication and real craft beer.

New tastes and unknown facts from the history of beer.

Forum of brewing specialists. A platform for cooperation between manufacturers and restaurant-keepers.

CraftКультура