CraftCulture Craft Beer Festival
Tasks: branding, positioning, naming, slogan developing, brand identity development and advertising campaign developing
The idea is based on the culture development of high quality beer consumption.
We used the symbols of beer culture: bottle and beer opener.
Positioning: Dnepr Beer Fest
We paid special attention to the location and direction of the event.
Slogan: Eat, drink, dance!
A place for families, friends, partners and those who value communication and real craft beer.
New tastes and unknown facts from the history of beer.
Forum of brewing specialists. A platform for cooperation between manufacturers and restaurant-keepers.