Tasks: branding, positioning, slogan developing, brand identity development
Naming: Yana Ivleva. It is a classic personalized naming emphasizing a special attitude to the quality of the services provided and the personal responsibility of the founder.
Positioning: Hairartist. It points up the main difference from competitors in the style services area.
Slogan: Be Unique. A slogan containing a call-to-action.
Logo: classic font naming and brand positioning.