Vivacity

drive-cafe

Tasks: naming, branding, positioning, corporate design developing

Decision:

Naming: Vivacity. Associations with the ritual of morning awakening. A good day begins from the cup of coffee and a light snack, – i.e. from the charge of vivacity.

Positioning: Drive-cafe – it is a new format in HORECA. A tasty, fast and useful quick meal in the active rhythm of the city.

Identica: The graphic sign is built on the shape of the letter “b”, styled on the cheerful and energetic emotions in the form of eyes. The signs-characters form a bright corporate style, which differs from the other institutions with its courage.

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