Sosedi

best craft meet

Tasks: naming, branding, positioning, brand identity development and package design.

Solution:

Naming: Sosedi (Neighbors). This is a generalized image of an ideal company for beer drinking and a friend gathering.

Logo: Simplicity of forms and readability. Brand product is set in the logo that is a jerky form in the letter E. Leaf is a symbol of harmony and healthiness.

Positioning: Ukrainian craft meat / Best craft meat. Variability of positioning for different sales markets.