Sladko Esh (Sweet Eat) sweetshop
Tasks: branding, naming, positioning, brand identity development
Naming: Sladko Esh (Sweet Eat) is a reminiscence of the common name “sweet tooth”, accurately conveying brand positioning associated with confectionery products and containing a call to action.
Positioning: sweetshop near the house, shop with a large assortment of sweets, cookies and cakes, shop of holiday, pleasure, joy.
Logo: the outlines of popular confectionery products on the yellow circle, meaning integrity, continuity, completion