Sladko Esh (Sweet Eat) sweetshop

Tasks: branding, naming, positioning, brand identity development


Naming: Sladko Esh (Sweet Eat) is a reminiscence of the common name “sweet tooth”, accurately conveying brand positioning associated with confectionery products and containing a call to action.

Positioning: sweetshop near the house, shop with a large assortment of sweets, cookies and cakes, shop of holiday, pleasure, joy.

Logo: the outlines of popular confectionery products on the yellow circle, meaning integrity, continuity, completion

Сладко Ешь

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