Si Si
mmm ... pizza!
Tasks: naming, positioning, brand visuals
Decision:
Naming: Si Si – we always enthusiastically say “Yes”!
Yes – delicious pizza, gastro-pleasures and the wishes of our guests. By naming we emphasize the guest’s desire.
Positioning: “mmm … pizza” – speaks of pleasure and emotions after a meal.
Visual solution: Delicious, light, bright, Italian pattern that perfectly complements the interactive brand.