Red point

Tasks: naming, branding, positioning, corporate identity development

Solution:

Naming: Red point. It is a red dot – the beginning and the end. The beginning is a new history of the company and its values, the end is the completion of any client business. Dot is a symbol of support and balance.

Positioning: Law firm

Identity: Minimalistic brand with an associative series. The symbol of a man is a point as the beginning of something. The symbol of a woman is a dot as the end of something. Symbols of female and male form capital letters of the name – r/p, which are placed in a shield. It was the emblem designating protection.