Tasks: branding, naming, brand story
Naming: Pingle is the name of the branded hero
Branding: It was decided to create an image of the branded hero that is chameleon Pingle, so all brand stories and corporate design should be built around it.
Brand story: Pingle is a chameleon, who is never bored. He attracts people’s attention with personalized applications from city-lights, billboards, brand products. His appeals with motivation for joint action addressed directly to the consumer. Pingle is a new solution in the IT industry.