Tasks: naming, branding, positioning, corporate identity development
Naming: Nova osnova. Naming basis: nova — new, innovative, asserting itself today. osnova — base, foundation, beginning, start.
Creating a naming for the asphalt plant, the agency grounded onthe wide specialization and profile of the production group.
Positioning: Foundation group / Production group. Positioning speaks of an integrated approach, production, innovation, modernity.
Identity: The company produces asphalt, that is, the ground under our feet, which in turn consists of cores. The logo symbol – a core of the earth in section, made in minimalism.