NO CLONES
open house concept development
Task: branding, development of verbal messages, identicas
Decision:
The branding idea for the VESNA printing complex lies in the variety of colors in the surrounding world. The decision to depart from the norms and standards was made on the basis of the event’s concept – “NO” to clones, “YES” to the individuality trend. As VESNA is variability.
NO CLONES
