Ukrainian beer culture fans, having studied hundreds of techniques and having tried liters of intoxicating drink from all over the world, created an uncompromising beer. The beer that does not require modification and adjustment. The beer that speaks for itself.
– creating a whole culture for craft lovers
– a new language of communication, which will find its companion
– a special atmosphere with Ukrainian soul
Problems: the launching a new brand, work with positioning, choosing the format of communication with the audience
Tasks: creation of communication strategy, content marketing, targeted advertising campaign
Selection of stylistics of content design, filling profiles with photo and video content, unique for the market of crafting tone-of-voice, motion-design for each class, working with the involvement of consumers and partners.