Monochrome

catering design

Tasks: naming, branding, positioning, brand identity development

Solution:

Naming: Monochrome. The idea is based on a monochromatic colour that covers all space and all objects in that space.

Advanced positioning that is off-site restaurant of conceptual cuisine. Individuality and exclusivity, lack of stereotypedness and uniformity.

Logo: The design-decision of the symbol appeared due to serving dishes, the hand of the Chef or the waiter who is about to serve a gastronomic masterpiece.