Human Fitness Club
The key to yourself!
Tasks: branding, naming, positioning, slogan developing, brand identity developing, developing and conducting an advertising campaign concerning a fitness club opening
Naming: Human is a person full of eternal spiritual power.
Positioning: Space for the customer’s new life: sport, food, life.
Slogan: The key to yourself!
Logo: logo symbolizes unity, protection, energy, spiritual power, personalization of each person.
Advertising campaign: it consists of 42 stories about how to find the way to yourself represented by video and photo with additional means such as articles, tests, motivational audio jingle, scratch card.