Human Fitness Club

The key to yourself!

Tasks: branding, naming, positioning, slogan developing, brand identity developing, developing and conducting an advertising campaign concerning a fitness club opening

Solution:

Naming: Human is a person full of eternal spiritual power.

Positioning: Space for the customer’s new life: sport, food, life.

Slogan: The key to yourself!

Logo: logo symbolizes unity, protection, energy, spiritual power, personalization of each person.

Advertising campaign: it consists of 42 stories about how to find the way to yourself represented by video and photo with additional means such as articles, tests, motivational audio jingle, scratch card.

Human

page-12
page-13
page-11
page-10
page-9
page-8
page-7
page-2
page-4
page-3
page-1
page-5
page-6

Previous page
2012-2017 RGB idea group
Создание сайта - Studio iFish