Honey Sunny

Ukrainian Ecoproduct

Tasks: naming, branding, positioning, brand identity development, package design.

Solution:

Naming: Honey Sunny. Simple and clear message. Bright, clean, cheerful, positive naming.

Symbols: It was used short version that is two letters HS. The letter S is placed in the upper right corner as a symbol of the sun and moving upwards.

Logo: A twisted line like a road or a trail that bee leaves on its way to creating honey. This is the symbol of flight, perpetual motion and work. Circles which means cycles are the completion of the process of honey creating and moving forward.

Honey Sunny

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