To develop a visual part of an advertising campaign against traffic accidents in Dnipropetrovsk region
To inform and cause a reaction to the advertising campaign. To create a new generation, a conscious community of people who apply traffic rules in practice.
Using the visual object of an accident result – a coffin. A coffin is like burial of hopes, money, lives.
In the advertising campaign, we buried the causes of accidents: phones, alcohol, speed, sleep, and lack of personal safety.
To enhance the visual image, we added a red bezel, which makes association with the STOP sign.