Tasks: naming, branding, positioning, package design
Naming: Fruksi. We choose a tenacious and competitive name without any analogues at the market.
Positioning: Eco-friendly Ukrainian product. Delicious and healthy quick meal.
Logo: Fresh font, emphasizing the naturalness of the product. The color palette consists of light-green and white colors, which is associated with environmental friendliness and health.
Packaging concept: The basic idea of the package design lies in the visual elements depicted on it. Fresh fruit in cross-section is visually and easily can visualize the product itself.