pizza & sushi
Tasks: naming, branding, positioning, corporate design developing
Naming: Eateria is serviceable, comfortable, qualitative and convenient.
Logo: The name is made in light hand-written style, what emphasizes the modernity and an individual character of the institution. The forms softness and a slant type were chosen not by accident. It means the hospitality, absence of sharp angles in the brand, hospitality and comfort.
Positioning: The new format in HORECA – is to eat. A combination of the market and restaurant format. The gastronomic discovery for families and people, who appreciate quality and time.