BOGA the brand of women's clothing

branding, naming, positioning, brand identity development

Tasks: branding, naming, positioning, brand identity development

Solution:

Naming: BOGA is a female goddess personifying the nature and source of life-giving power.

Positioning: Capsule Brand is flexibility of product lines united by a common theme or idea for different forms.

Logo: the logo is based on the symbol of the energy source and spiritual protection Cho Ku Rei.

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