BOGA the brand of women's clothing
branding, naming, positioning, brand identity development
Tasks: branding, naming, positioning, brand identity development
Solution:
Naming: BOGA is a female goddess personifying the nature and source of life-giving power.
Positioning: Capsule Brand is flexibility of product lines united by a common theme or idea for different forms.
Logo: the logo is based on the symbol of the energy source and spiritual protection Cho Ku Rei.