2 marki.

Tasks: rebranding, positioning, brand identity development, package design

Solution:

Slogan: eat & repeat. This is a slogan in the form of game, modern lifestyle-slogan is complementary to the Russian brand name. It serves as an independent emotional device and focuses the consumer on the main idea that makes consumer always back to the company’s products.

Logo: geometric logo with integration of company products. The animated figure 2 fills up the brand naming. Visible image in the form of a slice of pizza and the introduction of Japanese cuisine symbols in the lower part of the logo is a reminiscence of the company’s products.

Pattern: Wavy lines as a symbol of going beyond and no limits. The wave is an endless movement, freedom, independence.

2 марки